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Who are we

Since 2016 working in Spain for the common good

We mobilize, gather and articulate the resources and efforts of companies, social organizations, institutions and volunteers to, among all, implement sustainable projects that respond to the needs of the most disadvantaged in the community.


Mobilize, coordinate and articulate the resources, efforts and contributions of the different social actors of the communities to promote the common good and improve the lives of people, especially the most disadvantaged.


A society where communities face their challenges collectively and in a coordinated way,  where each social actor (institutions, companies, citizens and social organizations) contributes the necessary resources to overcome the problems of that community, especially of the most disadvantaged, and obtains sustainable results.


Those of us who are part of United Way Spain, commit ourselves to values that guide our performance.


















The following people make up the Board of the United Way Spain Foundation. The Board of Trustees is the highest management body of the entity and corresponds to its government, administration and representation. All members of the board are pro-bono.

Jorge Maortua

Jorge Maortua


Jorge has thirty years of banking experience. He began his career at JP Morgan, where he was Vice President in London and Executive Director in Mexico and the United States with executive responsibility for markets in Latin America and responsibilities in emerging markets.

Back in Spain, Jorge was Executive Vice President at Banesto, member of its Management Committee and Director of Wholesale Banking. At Banco Santander, since 2003, Jorge was its Executive Vice President and from that position was Director of Global Markets and Chairman of Santander’s Stock Brocker, among other positions. He currently runs his own investment firm.

Nabil Daoud

Nabil Daoud

Nabil Daoud was born in Lebanon, joined Lilly in 1994 as a financial analyst in Switzerland. He subsequently held several positions in the Marketing and Sales area in the United States before becoming Lilly’s General Manager in Colombia in 1999. In 2004 he moved to the Middle East region to manage the Egyptian subsidiary and then the MENA affiliate (Middle East and North Africa), later occupying several positions of responsibility in this region.

In 2014, Nabil Daoud became vice president of Eli Lilly and Company for South Asia, Middle East and Africa, a position he held until January 2018 when he became the president of Lilly Spain, Portugal and Greece.

Nabil Daoud graduated in Economics and Finance from the Paris-Dauphine University and completed postgraduate studies in Business Management at the School of Advanced Studies in Commerce in Paris and at ESADE, in Barcelona.

Michael K. Hayde

Michael K. Hayde

Michael K. Hayde was born and raised in Compton, California. He has enjoyed and benefited from having lived in Southern California all his life. In his formative years his family instilled in him the traditional values of Irish Catholicism. He has had mentors all his life and learned very quickly from those who had more experience and were willing to help him. Mike has been fortunate to work at Western National Group, a company founded 60 years ago and based in Orange County, for 47 years. Since 1994 it is the CEO.

Along with Orange County Sherriff, Brad Gates, he founded Drug Use is life Abuse, a nationally recognized non-profit teaching youth in Orange County about the issues of drug abuse. He has been active in fundraising for Big Brothers Big Sisters, Sisters of the Sacred Heart, Boy Scouts of Orange County, City of Hope, University of California Irvine Medical Center, and Chapman University. Mike is a member of the United Way Ten Million Dollar Roundtable, the Founding Chairman of the Board of United Way Tocqueville in Paris, France, Member of the United Way Worldwide Leadership Council, Board Member of United Way Spain and was the 2013 United Way Tocqueville Award Honoree.

Diego Hidalgo

Diego Hidalgo Demeusois

Diego is currently a social entrepreneur, founder of Amovens -the first car-sharing and car rental community between individuals- and Spacebee -a platform for sharing professional spaces. He also participates in other projects such as Job Accommodation, Valiryo or Civiclub.

He holds a degree in Philosophy, Politics & Economics and a Master in International Relations from Sciences Po (Paris), and MPhil in Sociology from the University of Cambridge. Previously he collaborated with the Clinton Foundation in New York.

Of Spanish and French nationality, he also speaks English, Italian and German; he is a professional magician, he is married and has a son.

Rafael Maortua

Rafael Maortua


With a Law and Economics Degree from the Universidad Pontificia de Comillas (ICADE, E-1), he has been practicing law since 1984 in the disciplines of Civil, Commercial, Litigation and Tax, running a law firm since 1990 based in Madrid. He has distinctions from the Madrid Bar Association (ICAM) and the Army.

He occupies the position of Secretary of the Board of Directors in various multinationals and maintains its own investment activities in various sectors, such as renewable energy, water, food industry, as well as in real estate development promotion.

Maria Zapata

María Zapata

María is co-founder of Ashoka Globalizer, a program to support and scale the impact of social entrepreneurs at a global scale. In 2003, María led the launch of Ashoka in Spain, which she directed until 2011; during that period she also supported the launch of the organization in other countries.

Prior to joining Ashoka in 2002, María worked for 8 years in General Electric in Mexico, the United States, England and Spain, holding various positions in Six Sigma, Finance, Sales, Integration of acquisitions, etc. It was in Mexico where Maria began her collaboration with Ashoka, specifically in the launching of the E2 program to promote collaborations. María holds a degree in Business Administration and is a graduate of the corporate program of the GE Financial Management Program.

María Jesús Jiménez Hernández

María Jesús has been working as a consultant for the multinational everis / NTT Data for more than 15 years, focused on the field of Technology and Operations of the banking sector, being the partner responsible for the Global Corporate Banking practice in the group. His professional career is closely linked to the private sector and in particular to the banking sector in the Global Business divisions such as Corporate & Investment banking, Asset Management, Private Banking and Consumer Finance, having carried out projects for many of the major European banks.

Member of the Board of Trustees of the everis Foundation since 2018, where she collaborates proactively as a mentor in the “Pulsar” mentoring program for girls with high potential and risk of social exclusion. Member of the Management Committee of everis Madrid, responsible mainly for the Notoriety and Brand areas since 2018. Co-founder of “EDUCA”, a platform for the educational organization of talent and the training and financial incentive of families. She combines all this with her family life as a mother of two children and volunteering in several NGOs, including “Save the Children”.

Mª Jesús is a Computer Science Engineer from the Pontifical University of Comillas ICADE-ICAI, Postgraduate in Quantitative Techniques from the Polytechnic University of Catalonia and Financial Risk Manager from the Institute of Stock Market Studies. Maria Jesús speaks Spanish, English, French and initiation into Chinese.

Rosa Piñol

Rosa Piñol Raurich

Rosa  began her professional career in the Financial field, as an Investment and Financial Management analyst at EAJA (Lotteries of the Generalitat de Catalunya), Trébol Condal Group, Grupo Consejeros y Grand Península, SA (Port Aventura).

The last 19 years she has developed her career in the Abertis Group and in Cellnex Telecom. In the Abertis Group as Director of Resources of Abertis Telecom (Barcelona) and Abertis Aeropuertos (London) leading Integration and transformation projects, member of the Steering Committee.

In 2014, Abertis Telecom became Cellnex Telecom, listed on the Stock Exchange in May 2015 and being part of the IBEX 35. From its inception until August 2018 Rosa was CRO (Chief Resources Officer) and member of the Steering Committee of Cellnex leading organizational model to respond to the international expansion and to create organizational and government structures that an Ibex 35 company requires, actively participated in the Appointments and Remuneration Committee of the Board of Directors.

She is currently a member of the Board of Cellnex Italia

Rosa studied Mathematics and graduated in Economics from the University of Barcelona. She is PDG (General Management Program) of IESE and attended the High Performance Boards at the IMD of Lausanne (Switzerland).

our team

In addition to having a Board of Trustees as its governing body, United Way Spain has a working team consisting of a CEO, a Program Officer, and the support of pro-bono and volunteer advisers and collaborators.
Marina Fuentes Arredonda

Marina Fuentes Arredonda


Marina’s great passion is education. But of the good kind of course. Because she thinks that education is the most powerful tool we have to reach our wellbeing. Whether personal, the community’s or that of the world. If we are educated to take care of ourselves, to take care of others and this planet, we will never stop having a positive existence.

After 20 years as a business owner, mainly in the film industry, she decided to dedicate herself to her other great passion: helping the most disadvantaged through education. In United Way she has found the perfect match since its mission coincides with her vision of a collaborative world where companies, volunteers and institutions work to create a positive impact in their community. We already know the saying: “If you want to go fast, go alone. If you want to go far, go together”.

Marina holds a degree in Business Administration from the European University of Paris and a degree in Fine Arts from the University of Colorado. Born in the United States, she speaks French, Spanish and English.

Marta Navarro Milián

Marta Navarro Milián

Program Officer

Marta has been working in the third sector for more than seven years and before that, she has been linked to different projects as a volunteer.

Her experience coordinating projects -in all its scope- has allowed her to work closely with large organizations and companies, also having an almost daily contact with the beneficiaries and their families. With a degree in Psychology and Research as well as one in Market Techniques, she has found her professional path in what she considers “the fascinating third sector”. She has worked in Spain, Belgium and France and speaks Spanish, English and French.

Convinced that “many add to a lot” and feeling very lucky to enjoy both her work and her vocation, a smile always accompanies her. Optimist and talkative, she enjoys traveling anywhere, being the most important who the travel companion is.

Susana Martínez Montiel

Susana Martínez Montiel

Barcelona Director

Susana had been working for more than 20 years in multinationals in the areas of research, marketing and communication, participating in the strategies of major brands. Leveraging her experience, she decided to change and dedicate her time and talent to increasing the social contribution of brands in her community.

She is convinced of the rise of a new model where companies and their brands become important actors in the shift towards a more fair, inclusive and supportive society. Which entails the creation of new more relevant relationships between companies, their brands and people.

She studied economics at the University of Wales (Great Britain) and has several training courses from the University of Barcelona, IESE, ESADE and INSEAD.

She speaks Catalan, Spanish and English.


The Foundation has the privilege to have benefactors who help to grow the United Way project in Spain.

Javier Medem

Javier Medem

membership president

Born in Madrid in 1967, belonging to a family of 9 brothers, married to Almudena del Moral in May 2002, and father of three children: Adriana, Álvaro and Javier.   He studied his Baccalaureate at Retamar College, he has a Law Degree from the Complutense University of Madrid, and he is an entrepreneur since he was 22 years old.

He began his professional career working for Olivier Dassault, and became independent in 1992 to dedicate himself to the hunting profession.  Founder of the prestigious hunting organization called La Nava, he is also promoter and investor in real estate, technological, industrial and financial activities.

He is an active collaborator of several NGOs, Vice President of the Association in Defense of the Environment and Hunting, and member of the Humanae Foundation. Thanks to Michael Hayde, founding Patron of United Way Spain, he knows the work of United Way and the donor becomes involved in the work of the Foundation since its inception.

Amélie de Marsily

Fundraising Committee Director

Amélie de Marsily is currently the Academic Director for the IE Center for Health, Well-Being & Happiness.

Amélie started her career as a lawyer, and then moved to run a business inside a large US corporation. Apart from law, Amélie studied Positive Leadership and Strategy at IE, and has recently trained as a mindfulness teacher.

She is originally French, and speaks fluently Spanish, English, French and Swedish.


Together with the United Way Spain Board and team, there are people and / or companies that collaborate directly with the Foundation to shape their mission and build a better world together.


Law Firm

A leading international law firm worldwide. Thanks to their technical expertise, local knowledge and international network, they offer an experience for their clients that other professional service providers find difficult to match. And they work committed to being a sustainable law firm that has positive impacts for its clients, employees, the environment and the communities in which they work.


Luk Comunicación

Luk Comunicación

Branding and Marketing Agency

Communication agency specialized in branding and digital communication. But it is also a new kind of social impact consultancy, committed to working with non-profit organizations, foundations and social enterprises. In close collaboration with their clients, they create strategies, brands and digital experiences that increase the impact of customers in their communities and around the world.



GPS Imagen y Comunicación

RRPP Agency

Founded in 1988, GPS Imagen y Comunicación is an agency focused on business results. Its exclusive methodology allows them to offer a tailor-made service, realistic and adapted to real needs, which, from a 360º vision, uses tools of communication, PR, online and offline marketing and sales. They focus on the results and their experience of more than 30 years in the market, which allows them to have a global vision of the different needs of companies and organizations, to offer ad hoc solutions based on pro-activity, multi-functionality and versatility. They have delegations in Mexico, Colombia and Morocco and are part of the global agency network Community.pro.


Solaris Design Studio

Solaris Ocean Design Studio

Graphic Design

Our passion and specialty is CINEMA, but our paths include advertising, web or corporate identity. Being able to give graphic solutions to any need is our greatest pride and our best asset.